Brochures & Catalogues
If you’re a savvy marketing genius client reading this right now, you know the immense value a brochure and catalogue can bring to your brand.
You would also be well-versed with the fact that this stands true when the design is compelling enough to captivate your target audience. At Neo Concepts, we employ our 360-degree printing solutions to create stellar designs and impactful printing solutions.
Brochures & Catalogues Development Methodology
This 360 degree service feature in our basket separates us from the crowd. Be it a label, a packaging or a catalogue, every job involves both Visual and communication design aspects as well as the executional aspects, both of which need to be in sync for a perfect output.
1 Evaluating the content
To begin, we set off by doing a careful analysis of the type of content that has to be included. This involves assessing whether the catalogue will primarily focus on technical data sheets, visual content, or a combination of both. Additionally, other key considerations when developing a catalogue include the number of product or service categories that will be featured, whether separator pages will be necessary, and whether additional details such as photos of the office or manufacturing facility, certification information, company history, and vision will be incorporated. Using all this information, we then proceed further.
2 Marrying the design and technical aspects
To ensure a cohesive design and printing output, we zero down on a theme that fits best. This involves considering the business segment of the client, and the mindset of the target audience amongst other factors.When needed, we suggest photo shoots to capture the necessary visual content of the catalogue, and elements such as lighting, angles, shadows, and props are carefully coordinated resulting in a product that is at par if not above the client’s expectations.
3We Know Content and Words Have Power
When it comes to content writing, we understand that it is a critical part of catalogue development that requires careful handling. We strive to strike the right balance between being descriptive, engaging, and in sync with our client’s campaign. Our team ensures that both visual and textual aspects are well taken care of.
4 Keen attention to detail
At Neo Concepts, we recognize the significance of a well-designed catalogue and the influence it can have on a business. To ensure a high-quality result, we meticulously handle every aspect of the production process, including the selection of paper (textured or regular), GSM, and color (4 col-C, M, Y, K or C, M, Y, K plus spot colors), as well as post-printing effects (foiling, varnish, lamination, drip off, embossing, etc.) and binding.
We work closely with our clients, taking into account their budget, timelines, and synchronizing the creative aspect, content as well as technical aspect to ensure that our client’s catalogues stand out and make a lasting impression on their audience.
